A 16-year track record supporting consumer and professional membership organisations informs our work as specialist consultants.
Where you lack the resources, the expertise or even just the management time MRPC, as professional membership consultants, can:
- Develop strategies for membership retention and recruitment
- Initiate plans to improve membership satisfaction and ‘value-for-money’ perceptions
- Ensure all membership offerings both on-line and off-line reflect sectorial best practice, including:
- Websites
- Publications
- Events and awards
- CPD and other educational programmes
- Support senior management in developing coherent strategies to boost brand values.
Where you are considering outsourcing or are already committed to such a strategy, MRPC can:
- Resolve issues of ‘in house’ v. ‘bought out’
- Identify the right suppliers or partners
- Negotiate and implement performance-based contracts and ensure appropriate governance.
Finding exactly the right strategy to support your ambitions is a serious challenge for most membership organisations. We’ve summed up what we think are the Questions for membership organisations.
Here are 8 of the key questions, our clients, are currently asking themselves:
- How good are our current operations measured against best practice within the sector?
- What should we be doing to improve membership recruitment, renewal and retention?
- Do we have a coherent strategy covering internal communications?
- Do our external communications fully project our brand values?
- Have we formulated an adequate content strategy, including our use of digital media?
- Is our commercial performance as good as it could be, including data usage?
- Have we got the right strategies for the organisation, and the right organisation for the strategies?
- Are we outsourcing the right things to the right people?
If any of these questions for membership organisations resonate with you, then a conversation with MRP Consulting would be a useful start to formulating an appropriate response.
James Ranft – Is the founding Director of MRPC. You can view his linkedin profile here James Ranft
